Cali started her career in academia, exploring the sociology of nostalgia and its implications for consumer behavior and media consumption. After an MA program and two years of PhD coursework, she made the move into marketing and communications where she learned to leverage her research and writing skills into creative strategy and ideation. At Porter Novelli she helps clients like the United Nations and National Women’s Law Center find, live, and tell their purpose.  Before joining Porter Novelli, she was director of marketing for a digital analytics consultancy and then a director of marketing and customer success at a consumer-facing SaaS brand. Most recently, she was a creative director and lead consultant at a boutique creative agency in Seattle, Washington, where she led award-winning work for clients like Amazon and Microsoft.